People often ask me, what’s your fascination with peacocks?It’s in your logo. It appears again and again in your jackets.

My answer is always the same.

To me, the peacock is the ultimate sign of survivability.

In order for a peacock to find his mate, he must make himself visible. Fully visible. He opens his feathers—brilliant, colorful, impossible to ignore. In doing so, he makes himself vulnerable. Every eye can see him. Every predator can spot him.

And yet, he does not shrink.

He stands tall. He expands. He shines anyway.

There is something powerful about that. The willingness to be seen in your fullness. The courage to display your colors in a world that often rewards camouflage.

To live boldly is to risk exposure. But without exposure, there is no connection. No fulfillment.

The peacock survives not by hiding—but by embodying exactly what he is.

This jacket carries that message—the bravery to be seen, the strength in vulnerability, and the quiet confidence of those who choose to shine regardless.